Expert Advice – Setting Your Home Apart in a Competitive Market

Valor Farm, at 9599 FM 455 in Pilot Point, is a quarter horse property in Denton County, TX, listed for $16,750,000. Photos / Briggs Freeman Sotheby’s International Realty

When the buyers are out in droves and they’re all ready to make a decision – how do you make sure it’s your home that gets the offers?

We asked our expert agents at Briggs Freeman Sotheby’s International Realty their tips, and here’s what they had to say.

Q: In a competitive market, how do you set a home apart?

A: Your strategy should include two important pieces. First, price it right from the start. A compelling price creates competition, and multiple offers result in a better sales price for the seller. Then, make sure the home is in show-ready condition. You should have the home looking its best so the buyer sees it as truly move-in ready. Inside, the home should be clean, clutter free, and light and bright; outside, the landscaping should create an inviting drive-up.

4604 Alta Drive | Rivercrest/Fort Worth | Listed for $2,795,000

4604 Alta Drive Fort Worth 76107, Rivercrest, Briggs Freeman Sotheby's luxury home for sale in Dallas Fort Worth-sitting

A: First, pick a well-connected, market-savvy, energetic adviser, like myself, with skills to set your home apart. Pricing is key. Overpriced homes with lengthy days on the market may cause buyer concern. The importance of curb appeal, interior organization, lighting, creating a feeling of spaciousness and excellent photography cannot be overstated. Buyers must be able to see themselves in the space. It is commonly known that within the first few seconds of entering a home, many buyers make a decision.

A: Timing is vital. In a competitive market – particularly during the spring homebuying season – you want to make sure your home stands out as move-in ready. Don’t rush to put it on the market before it is in the best condition possible. Most homes need something to help make a good impression – a coat of paint, removing some furniture, de-cluttering, a thorough cleaning, landscaping and sometimes more involved staging. All of it should be done before you list your home.

6711 Robin Road | Bluffview | Listed for $1,250,000

6711 Robin Road Dallas 75209, Bluffview, Briggs Freeman Sotheby's luxury home for sale in Dallas Fort Worth-living

A: Marketing a new property is a multi-level approach for our group. Our social media expert posts it to a number of social media outlets; our marketing member helps us plan a campaign to give it the maximum exposure; and Susan and I use our top-level networking groups to spread the word in an “old-fashioned,” personal approach. This is all prior to putting it on the open market, where we launch a print media campaign to formally introduce the property.

Click here to see the latest in real estate news. President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with seven offices in Dallas, Fort Worth, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake.

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