In the modern, tech-driven world of real estate, holding a traditional open house is a time-tested method of marketing that works. Still, when virtual open houses are available at buyers’ fingertips, sellers find it hard to understand the true value of including an open house in their marketing strategy. Do buyers still come to open houses? Do they sell homes, or just help agents meet prospective clients?
The decision to buy a home is almost always an emotional one. So, while looking online is the first step for most buyers, an in-person viewing is often what seals the deal.
Don’t close your door to potential buyers. We’re busting these common myths with the TRUTH about open houses:
MYTH: Open house attendees are usually just curious neighbors and nothing more.
TRUTH: Neighbors can be one of your best assets and mouthpieces when marketing a home for sale. They are interested in finding a good buyer to be their future neighbor.
MYTH: Open house visitors are not serious buyers. If they were ready and able to make a purchase they would be working with an agent to schedule private tours.
TRUTH: In today’s high-end real estate market, looking is a critical factor in the decision-making process. Many buyers are considering a move if – and only if – they find the perfect place. It can take years before they find a place that piques their interest enough to call their Realtor. Open houses include many of these quiet, yet serious, prospects.
MYTH: At an open house potential buyers are only looking at the home itself. As long as things are clean and tidy, the interior décor makes no difference.
TRUTH: Thoughtful staging is essential for a successful open house. It allows for a lot of traffic in a two-hour time frame…but you only have to prepare once. A professional real estate agent will help you showcase your home in a way that will resonate most with buyers.
MYTH: If an open house doesn’t result in a sale, it was a waste of time.
TRUTH: Open houses are fantastic opportunities to assess potential buyers’ reactions and evaluate your marketing strategies. Even those attending an open house with no intention of buying are a great source of unbiased feedback. A good agent will solicit feedback by encouraging visitors to leave comments, provide suggestions, and ask questions.
Click here to explore this weekend’s open houses.
For more luxury homes throughout North Texas, see briggsfreeman.com. President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices in Dallas, Fort Worth Cultural District, Fort Worth-Mira Vista,Uptown,Lakewood,Southlake,The North, Ranch and Land, Ranch and Land West, and The Ballpark. Visit the Best Neighborhoods Site in DFW.