STOCK STAR Photographed in central Texas by Nan Coulter / Briggs Freeman Sotheby’s International Realty
The famous Fort Worth Stock Show & Rodeo opens this Friday, January 12. As its slogan says: This thing is legendary. What started in 1896 as a little rodeo on the banks of a creek has grown into three weeks of ropin’, ridin’ and spectacles at the Will Rogers Memorial Center, an Art Deco wonder built in 1936. You’ll see broncos, bulls, sequins, sidesaddle drill teams, cowgirls, cowboys, trick riders, ropers, mariachis, folklorico dancers, livestock auctions, live bands, hundreds of exhibitors and thousands of people. Even the parking lots are a wow: some of the biggest, most impressive pickup trucks and horse trailers you’ve ever seen.
Though the roping and riding go for three thrilling weeks, there are a few days that have a little extra kick. Here, the special dates during the Fort Worth Stock Show & Rodeo that are all about celebration, change and charity.
JANUARY 16 | DICKIES DAY
Wear any Dickies apparel and receive free grounds admission, thanks to Fort Worth–based Williamson-Dickie Manufacturing Co. (Insider tip: Keep your rodeo ticket stub: It could get you special discounts on Dickies merchandise.)
JANUARY 23 | STOCK SHOW GOES PINK
Half of all the sales of rodeo tickets and grounds-admission tickets will go to the Greater Fort Worth affiliate of Susan G. Komen. For breast-cancer survivors, tickets for grounds admission and that evening’s rodeo are completely free. More information: 817-735-8580
JANUARY 25 | TCU DAY
Wear any TCU gear and get free grounds admission. And if you’ve got a valid TCU student I.D., bring it to the rodeo ticket office and get a ticket for just $10, grounds admission included.
JANUARY 29 | MILITARY APPRECIATION DAY
Active and retired military members and their immediate families will receive free grounds admission and tickets to both rodeo performances, courtesy of philanthropists Rebecca, Jon, Lori and Jonny Brumley.
JANUARY 31 | COOK CHILDREN’S DAY
Half of all the sales of rodeo tickets and grounds-admissions tickets will go to Cook Children’s, which offers, among many outstanding and lifesaving services, a Neonatal Intensive Care Unit that cares for tiny preemies and critically ill and medically fragile babies. (Insider tip: 2018 is Cook Children’s 100th anniversary year.)
Briggs Freeman Sotheby’s International Realty is a luxury brokerage headquartered in North Texas. Its award-winning agents, serving clients from offices in Dallas, Fort Worth, Southlake, Lakewood, Uptown, The North and The Ballpark, achieved a record-breaking sales volume of $3.2 billion in 2016. Independently owned and operated by president and CEO Robbie Briggs, the firm specializes in the purchase and sale of significant properties, from historic and contemporary to waterfront, ranch and land. The company’s deep-rooted connections, superior marketing resources and global strategies, as part of the $95 billion Sotheby’s International Realty network, bring the extraordinary to every client.