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Beauty, Business, The Update

Set the Stage for Fall – Seven Tips for Home Staging that Sells


No detail is left untouched at 6210 Willow Lane in North Dallas. Listed by Faisal Halum. Photos / Briggs Freeman Sotheby’s International Realty

On average, a staged home sells 88 percent faster – and for 20 percent more – than a home that’s not, according to acclaimed professional stager Meridith Baer. Smart staging makes a major impact and creates an environment that leaves room for potential buyers to envision their own sense of style.

Reports from the National Association of Realtors state that homebuyers make their decision in the first 90 seconds of seeing a house. That’s why it’s important to work with an experienced real estate agent and even a professional stager to prepare your home to appeal to the broadest number of people and bring the highest dollar.

So how do you make the maximum impact in that first minute and a half? Consider these tips:

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Business, The Update

Southlake Has Come Together | One Brand, Extraordinary Service


Photo / Briggs Freeman Sotheby’s International Realty

Briggs Freeman Sotheby’s International Realty welcomes the Tommy Pennington Group to its Southlake office!

“I am both humbled and excited to have this very professional team join our company,” said President and CEO Robbie Briggs as he and Director of Sales–Southlake Jessica Smith announced the acquisition of the highly regarded local brokerage Tommy Pennington Realty Group.

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Beauty, Business, Extraordinary Open Houses, The Update

Open Houses: Powerful or Pointless?

Don't fall for these myths! Here's the truth about open houses...

6436 Curzon Avenue. Open Sunday, 10-2 p.m. Photos / Briggs Freeman Sotheby’s International Realty

In the modern, tech-driven world of real estate, holding a traditional open house is a time-tested method of marketing that works. Still, when virtual open houses are available at buyers’ fingertips, sellers find it hard to understand the true value of including an open house in their marketing strategy. Do buyers still come to open houses? Do they sell homes, or just help agents meet prospective clients?

The decision to buy a home is almost always an emotional one. So, while looking online is the first step for most buyers, an in-person viewing is often what seals the deal.

Don’t close your door to potential buyers. We’re busting these common myths with the TRUTH about open houses:

MYTH: Open house attendees are usually just curious neighbors and nothing more.

TRUTH: Neighbors can be one of your best assets and mouthpieces when marketing a home for sale. They are interested in finding a good buyer to be their future neighbor.


3502 Cragmont Avenue. Open Sunday, 2-4 p.m. Listed by Shell Stegall.

MYTH: Open house visitors are not serious buyers. If they were ready and able to make a purchase they would be working with an agent to schedule private tours.

TRUTH: In today’s high-end real estate market, looking is a critical factor in the decision-making process. Many buyers are considering a move if – and only if – they find the perfect place. It can take years before they find a place that piques their interest enough to call their Realtor. Open houses include many of these quiet, yet serious, prospects.


4400 Belclaire Avenue. Open Sunday, 2-4 p.m. Listed by Tessa Mosteller and Lucinda Buford. 

MYTH: At an open house potential buyers are only looking at the home itself. As long as things are clean and tidy, the interior décor makes no difference.

TRUTH: Thoughtful staging is essential for a successful open house. It allows for a lot of traffic in a two-hour time frame…but you only have to prepare once. A professional real estate agent will help you showcase your home in a way that will resonate most with buyers.


4500 Roland Avenue #801. Open Sunday, 2-4 p.m. Listed by Meredith Houston.

MYTH: If an open house doesn’t result in a sale, it was a waste of time.

TRUTH: Open houses are fantastic opportunities to assess potential buyers’ reactions and evaluate your marketing strategies. Even those attending an open house with no intention of buying are a great source of unbiased feedback. A good agent will solicit feedback by encouraging visitors to leave comments, provide suggestions, and ask questions.


10200 Hollow Way Road. Open Sunday, 3-5 p.m. Listed by Betsy Stern. 

Click here to explore this weekend’s open houses.

For more luxury homes throughout North Texas, see President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices in Dallas, Fort Worth Cultural District, Fort Worth-Mira Vista,Uptown,Lakewood,Southlake,The North, Ranch and Land, Ranch and Land West, and The Ballpark.  Visit the Best Neighborhoods Site in DFW.

Business, The Update

Bringing Buyers to North Texas

2 Abbey Woods Lane Dallas 75248, Patti Winchester, Briggs Freeman Sotheby's luxury homes for sale in North Dallas-fireplace

2 Abbey Woods Lane | North Dallas | Listed by Patti Winchester. Photos / Briggs Freeman Sotheby’s International Realty

When CEOs make the decision to relocate their businesses to North Texas, often the first call they make is to Briggs Freeman Sotheby’s International Realty. Longstanding relationships with businesses in key places from Houston to Los Angeles mean that companies coming to Texas already have a friend in the neighborhood. 

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Business, The Update

Five Steps to Prepare Your Home for Listing

3208 Marquette - Tom Hughes homes for sale in Dallas - front door

Photo / Shutterstock

It’s an exciting time–you’ve decided to move from your current residence into the home or neighborhood of your dreams. Now it’s time to consult with your Realtor, who can advise on how to prepare your home to make a beautiful first impression and attract maximum attention—and buyers.  These tips from the National Association of Realtors will help your home shine!
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Business, The Update

Amy Detwiler & Michelle Wood – Top Producer Team 2015

Amy Detwiler, Michelle Wood

For Amy Detwiler and Michelle Wood, delivering a first-class experience for their clients with every home transaction is their highest priority. Widely respected for their extensive market knowledge and personalized approach, the executive vice presidents and platinum producers were recently named Top Producer Team for 2015 achieving over $100 million in residential home sales across Dallas.  Continue Reading…

Beauty, Business, The Update

Seven Tips for Smart Staging When You List

4609 Palencia Drive Fort Worth 76126, Montserrat, Briggs Freeman Sotheby's luxury home for sale in Fort Worth-sitting

4609 Palencia Drive | Montserrat. Photos / Briggs Freeman Sotheby’s International Realty

According to a survey conducted by the International Association of Home Staging Professionals and, 95 percent of ASP staged homes sell in 11 days or less on average. They also sell for 17 percent more, proving the staging process is a key ingredient to achieving not only the sale of your home, but getting the best price.

Here are seven expert tips for getting your home ready:

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