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Business, The Update

Writing the Book on China {VIDEO}



The long-anticipated book launch and grand tour for Chinese Institutions’ Definitive Guide To USA Commercial Real Estate kicked off on April 19 in New York City at 212 Fifth Avenue. The 300-plus-page hardcover was a collaboration led by Ben Briggs, executive vice president of international business at Briggs Freeman Sotheby’s International Realty, who has lived in China for more than 11 years. Following the Manhattan grand opening, several of the book’s co-authors toured Boston, Washington DC, Miami, Dallas and Fort Worth. Atlanta and Seattle are still to follow. To read more on, click here.

On April 24, the Dallas-area book launch welcomed over 100 VIP guests to Museum Tower, including U.S.-China Chamber of Commerce members, real estate investors and professionals. The Dallas Business Journal and China Daily covered the event.


About the Book

Chinese Institutions’ Definitive Guide To USA Commercial Real Estate, published by one of Beijing’s top business publishers, includes chapters entitled: Why Purchase U.S. Real Estate, Important International Tax Issues, Single-Family Investment, Closing the Deal and more. The book highlights markets and submarkets in each of America’s top gateway cities, with commentary written by local real estate CEOs and top brokers that work alongside Briggs. Briggs’ colleague and financial analyst for Briggs Freeman Sotheby’s International Realty, Catherine Hu, co-authored the book bringing much depth and wisdom to intricate details, helping to understand various asset classes of U.S. real estate and relay that to the Chinese readers. Top U.S.-China legal experts also helped pen chapters on optimizing tax structures and negotiating joint venture partnerships.

Chinese Institutions’ Definitive Guide to USA Commercial Real Estate is now available on Amazon.

President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices throughout North Texas: Dallas, Fort Worth Cultural District, Fort Worth-Mira Vista, Uptown, Lakewood, Southlake, The North, Ranch and Land East, Ranch and Land West, and The Ballpark. For all listings, open houses and more — and to explore the top neighborhoods in North Texas — visit

Business, The Update

The Essence of the Sotheby’s International Realty® Brand {VIDEO}



Experience the essence of the Sotheby’s International Realty® brand through this invigorating video, showcasing the unique heritage, global reach and exceptional lifestyles represented by this extraordinary network of real-estate professionals — an affiliation of more than 20,000 independent sales associates located in almost 900 offices in 66 countries and territories worldwide. In 2016, those expert agents achieved a record-breaking $95 billion in global sales volume.

Briggs Freeman Sotheby’s International Realty and its award-winning agents serve clients from offices in Dallas, Fort Worth, Southlake, Lakewood, Uptown, The North and The Ballpark — with a specialization in the purchase and sale of significant properties, from historic and contemporary to waterfront, ranch and land. Our website is a cutting-edge portal for properties, neighborhoods, schools, virtual tours and more — while our company’s deep-rooted connections, superior marketing resources and global strategies bring the extraordinary to every client.

President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices throughout North Texas: Dallas, Fort Worth Cultural District, Fort Worth-Mira Vista, Uptown, Lakewood, Southlake, The North, Ranch and Land East, Ranch and Land West, and The Ballpark. Discover the top neighborhoods across North Texas on

Beauty, Business, The Update

Expert Advice: 10 Ways to Prepare Your Home to Sell for Top Dollar


Lovingly maintained with designer upgrades in a premier Park Cities location. 3224 Centenary Ave. is listed by Meredith Houston. Photos /Briggs Freeman Sotheby’s International Realty

It’s true…within seconds of walking in the door, buyers have made up their mind about your treasured home. Do yourself a favor and educate yourself on how to best prepare your home if you’re looking to achieve top dollar. Below, real estate professionals share their advice on the 10 best ways to polish a home to inspire a profitable sale.
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Business, The Update

Five Steps to Prepare Your Home to Sell


Photo / Shutterstock

It’s an exciting time–you’ve decided to move from your current residence into the home or neighborhood of your dreams. Now it’s time to consult with your Realtor, who can advise on how to prepare your home to make a beautiful first impression and attract maximum attention—and buyers.  These tips from the National Association of Realtors will help your home shine!
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Beauty, Business, The Update

Set the Stage for Fall – Seven Tips for Home Staging that Sells


No detail is left untouched at 6210 Willow Lane in North Dallas. Listed by Faisal Halum. Photos / Briggs Freeman Sotheby’s International Realty

On average, a staged home sells 88 percent faster – and for 20 percent more – than a home that’s not, according to acclaimed professional stager Meridith Baer. Smart staging makes a major impact and creates an environment that leaves room for potential buyers to envision their own sense of style.

Reports from the National Association of Realtors state that homebuyers make their decision in the first 90 seconds of seeing a house. That’s why it’s important to work with an experienced real estate agent and even a professional stager to prepare your home to appeal to the broadest number of people and bring the highest dollar.

So how do you make the maximum impact in that first minute and a half? Consider these tips:

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Business, The Update

Southlake Has Come Together | One Brand, Extraordinary Service


Photo / Briggs Freeman Sotheby’s International Realty

Briggs Freeman Sotheby’s International Realty welcomes the Tommy Pennington Group to its Southlake office!

“I am both humbled and excited to have this very professional team join our company,” said President and CEO Robbie Briggs as he and Director of Sales–Southlake Jessica Smith announced the acquisition of the highly regarded local brokerage Tommy Pennington Realty Group.

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Beauty, Business, Extraordinary Open Houses, The Update

Open Houses: Powerful or Pointless?


6436 Curzon Avenue. Open Sunday, 10-2 p.m. Photos / Briggs Freeman Sotheby’s International Realty

In the modern, tech-driven world of real estate, holding a traditional open house is a time-tested method of marketing that works. Still, when virtual open houses are available at buyers’ fingertips, sellers find it hard to understand the true value of including an open house in their marketing strategy. Do buyers still come to open houses? Do they sell homes, or just help agents meet prospective clients?

The decision to buy a home is almost always an emotional one. So, while looking online is the first step for most buyers, an in-person viewing is often what seals the deal.

Don’t close your door to potential buyers. We’re busting these common myths with the TRUTH about open houses:

MYTH: Open house attendees are usually just curious neighbors and nothing more.

TRUTH: Neighbors can be one of your best assets and mouthpieces when marketing a home for sale. They are interested in finding a good buyer to be their future neighbor.


3502 Cragmont Avenue. Open Sunday, 2-4 p.m. Listed by Shell Stegall.

MYTH: Open house visitors are not serious buyers. If they were ready and able to make a purchase they would be working with an agent to schedule private tours.

TRUTH: In today’s high-end real estate market, looking is a critical factor in the decision-making process. Many buyers are considering a move if – and only if – they find the perfect place. It can take years before they find a place that piques their interest enough to call their Realtor. Open houses include many of these quiet, yet serious, prospects.


4400 Belclaire Avenue. Open Sunday, 2-4 p.m. Listed by Tessa Mosteller and Lucinda Buford. 

MYTH: At an open house potential buyers are only looking at the home itself. As long as things are clean and tidy, the interior décor makes no difference.

TRUTH: Thoughtful staging is essential for a successful open house. It allows for a lot of traffic in a two-hour time frame…but you only have to prepare once. A professional real estate agent will help you showcase your home in a way that will resonate most with buyers.


4500 Roland Avenue #801. Open Sunday, 2-4 p.m. Listed by Meredith Houston.

MYTH: If an open house doesn’t result in a sale, it was a waste of time.

TRUTH: Open houses are fantastic opportunities to assess potential buyers’ reactions and evaluate your marketing strategies. Even those attending an open house with no intention of buying are a great source of unbiased feedback. A good agent will solicit feedback by encouraging visitors to leave comments, provide suggestions, and ask questions.


10200 Hollow Way Road. Open Sunday, 3-5 p.m. Listed by Betsy Stern. 

Click here to explore this weekend’s open houses.

For more luxury homes throughout North Texas, see President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices in Dallas, Fort Worth Cultural District, Fort Worth-Mira Vista,Uptown,Lakewood,Southlake,The North, Ranch and Land, Ranch and Land West, and The Ballpark.  Visit the Best Neighborhoods Site in DFW.

Business, The Update

Bringing Buyers to North Texas


2 Abbey Woods Lane | North Dallas | Listed by Patti Winchester. Photos / Briggs Freeman Sotheby’s International Realty

When CEOs make the decision to relocate their businesses to North Texas, often the first call they make is to Briggs Freeman Sotheby’s International Realty. Longstanding relationships with businesses in key places from Houston to Los Angeles mean that companies coming to Texas already have a friend in the neighborhood. 

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