Get the (Gourmet) Popcorn! Home Theaters Hit High-End

The first-floor media room at 6607 Pemberton Drive in Preston Hollow will make any evening in a dream. Listed by Ann Shaw for $1,849,000. Photo / Briggs Freeman Sotheby’s International Realty.

As seen in the Dallas Business Journal:

I recently spoke with a friend who said, rather proudly, that he and his wife haven’t watched a movie in one of the local theaters in well over a year. Instead, they watch their favorite films and concerts from the comfort of their very own home theater. He refers to their magnificent screening room as the “epicenter” of the couple’s social circle.

Media rooms certainly aren’t new. However the current crop of home theaters, with their high-end technology, acoustic treatments and lavish appointments, go far beyond traditional entertainment centers.

What was once considered an indulgence, built exclusively in the offices and homes of Tinseltown directors, has become a standard in modern homes. Shane Bola of Starlight Home Theaters in Dallas knows the audience. He has been in business for 15 years, building “a mix of dedicated theaters and open spaces with drop-down screens.”

Home theaters complete with large screens, interactive capabilities to accommodate Apple TV, Netflix, as well as elaborate gaming, first-run movie options and other on-demand services. “People are looking for higher- and higher-end equipment,” says Bola, whose company has built theaters for as much as $500,000 in Dallas homes. He also says “automation” functions and controlling everything via servers connected to iPads are among the hottest trends.

Home theaters are another effort to create distinctive environments, and expand the range of comforts within living space.

I welcome your comments and questions.

Robbie Briggs
CEO and President
Briggs Freeman Sotheby’s International Realty

Briggs Freeman Sotheby’s International Realty is Dallas’ luxury real estate leader, with more than 190 agents in five offices located throughout Dallas-Fort Worth and access to the global Sotheby’s network, including more than 11,000 agents in 600 offices worldwide. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty. For more information on escapes and second homesranch and land, and luxury homes in the Dallas-Fort Worth region and beyond, go to

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