Business, The Robbie Report

Robbie’s Real Estate Trends: Boardroom Warfare

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As seen in the Wall Street Journal Mansion section:

It’s a simple process to draw a number of direct parallels between business and warfare. More than 2,500 years after Sun Tzu’s historic 13-chapter military treatise, The Art of War was written, it remains one of the world’s most compelling battleground guides. Throughout history it has been widely considered the most compelling how-to for military strategists, relied upon by everyone from ancient samurai to Gen. Douglas McArthur and Mao Tse-tung, right up through the Gulf War leadership of Norman Schwarzkopf and Colin Powell.

While planning armed maneuvers and executing grand conquests, simple yet profound passages have stood the test of time: “Victory usually goes to the army who has better trained officers and men;” “Never will those who wage war tire of deception;” and “He will win who knows when to fight and when not to fight.”

Successful companies also rely on smart strategic planning – many of the same concepts the world’s greatest military leaders have employed for centuries. Similar principles used on the battlefield can often fit nicely into the boardroom. Four basic strategies that have worked in both military and business applications include: offensive, defensive, flanking and guerrilla. All of these have been tested time and time again and have long track records of success depending upon competitive circumstances.

The same concepts that apply to warfare are also indispensible in business. Teamwork, planning, measurements of success, understanding the enemy and choosing the appropriate strategy are all critical elements to developing the right blueprint for success.

While I don’t see us donning boots and fatigues anytime soon, there is much to learn from the strategic planning and tactical maneuvers of the military. And to think, the best place to start is a Chinese book published in the 16th century. 

robbie briggs photo

Robbie Briggs 

President and CEO

Briggs Freeman Sotheby’s International Realty 


Click here to see the latest in real estate news. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with six offices in Dallas, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake

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