Buzz, Fort Worth

Agents Bring the Buyers in Fort Worth

Videos / Briggs Freeman Sotheby’s International Realty

According to a recent article from Money magazine, there’s a reason nearly 90 percent of sellers use a listing agent: Selling a home takes time, knowledge of neighborhood trends, and negotiating skills. So while eliminating the agent’s commission—6 percent of the sale price, on average—sounds mighty tempting, try to resist.



The agent’s chief tasks are to help set the right price and then get buyers in the door of your Fort Worth home. Agents have access to the most up-to-date information about recent sales of comparable homes and competing listings in your neighborhood.

A good agent also will market your home aggressively. That means recommending staging techniques to make the place look great, maximizing the listing with professional-quality photographs and showing the house to prospective buyers. Top agents will also have access to extensive advertising platforms, print and digital, along with an expansive network of potential buyers. Most important, the agent will vet potential buyers so you can deal only with serious prospects.

Once you’ve found a buyer, the agent will negotiate counter-offers, track the paperwork, deal with inspections and appraisals and generally guide you through the most nerve-wracking part of the process.

When considering selling your home, think hard about the time and effort you want to spend, particularly if the process drags on. The average home takes about four months to sell (six in the slowest cities), according to National Association of Realtor statistics. If costs are a concern, you should feel comfortable having a frank, up-front conversation about how and how much the agent expects to be paid.

Once you’ve found an agent you feel comfortable with, sign a contract, and let the agent get to work. If the home is properly priced and properly marketed, you will be reaching your most serious buyers in the few weeks of listing.

Learn more about living in Fort Worth. Visit the Best Neighborhoods Site in DFW.

For more luxury homes throughout the Metroplex, see briggsfreeman.com. Click here to see the latest in real estate news. President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with seven offices in Dallas, Fort Worth, Uptown, Lakewood, Ranch and Land, The Ballpark and Southlake.

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