The Colonial Invitational – in its inaugural year as the DEAN & DELUCA Invitational – begins May 23 at Colonial Country Club. We’re counting down the days with tributes to some of the tournament’s changemakers.
Susan Nix had a hard time finding her niche at Colonial Country Club. Admirable but futile attempts at golf and tennis proved neither were her sport. Deciding that her strengths could be put to better use than sitting at the pool all day, she took up volunteering. Thanks to Nix’s passion and poor putting skills, the Colonial Golf Tournament has benefited from 35 years of her dedicated time, marketing savvy and contagious enthusiasm.
Nix began by chairing Programs and Pairings on the Tournament Committee, organizing the volunteers who pass out programs and pairing sheets at the Colonial. After seeing her innate power to mobilize and inspire, Colonial developed a role just for her: chairman of Interactive Marketing. Under Nix’s leadership, the Colonial Golf Tournament made history by becoming the first PGA tournament to blog and tweet.
“It really is a testimony to the Colonial,” Nix said, “how one of the oldest tournaments on the TOUR was the first to embrace social media.”
Nix’s efforts have also made Colonial’s Executive Women’s Day a sold-out success year after year, part of an initiative to encourage executive women to embrace and support the game of golf.
For Nix, volunteering at Colonial means an opportunity to give back not only to the golf tournament, but also to the community as a whole by raising funds for charities across Tarrant County. “Plus, you get to wear a plaid jacket,” Nix laughed, “which really is a badge of honor in this community.”
Read our complete tribute to the DEAN & DELUCA Invitational: click here
President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices in Dallas, Fort Worth Cultural District, Fort Worth-Mira Vista, Uptown, Lakewood, Southlake, The North, Ranch and Land, Ranch and Land West, and The Ballpark.