We’re counting down the days with tributes to some of the tournament’s invaluable volunteers. The Colonial Invitational – in its inaugural year as the DEAN & DELUCA Invitational – begins May 23 at Colonial Country Club.
Steve Gray has been offered many positions in his 20 years volunteering at the Colonial Golf Tournament, but has never been tempted to give up what he calls the best volunteer job at the tournament. As director of the Pro-Am competition, Gray manages 12 assistants and 80 volunteers and spends about eight months planning the event each year. But, he said, “It’s all about having a good time.”
Over the course of Gray’s tenure, the Pro-Am event has become a model for other PGA tournaments, many of which send representatives to study the Colonial event’s success. When Gray first started volunteering at the Colonial Golf Tournament, the Pro-Am lacked excitement. The tournament’s leadership asked the successful wholesale tire dealer and single father of two daughters to take the Pro-Am event to a new level.
Long gone now are the days when names of teams were drawn out of a fishbowl. Gray increased the level of competition by adding corporate teams and ramping up pre-game dinners on Sundays and Tuesdays. He began hosting a TV-style game show and brought in celebrity co-hosts from television as well as college and professional sports. “It’s very exciting,” he said.
The Pro-Am event is now second only to ticket sales as the highest revenue generator for the tournament.
Read our complete tribute to the DEAN & DELUCA Invitational: click here
President and CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty with offices in Dallas, Fort Worth Cultural District, Fort Worth-Mira Vista, Uptown, Lakewood, Southlake, The North, Ranch and Land, Ranch and Land West, and The Ballpark. Visit the Best Neighborhoods Site in DFW.