Beauty, Business

Seven Tips for Smart Staging When You List

3821 Shenandoah Street, Dallas, Texas. Photos / Briggs Freeman Sotheby’s International Realty

According to a survey conducted by the International Association of Home Staging Professionals and, 95 percent of ASP staged homes sell in 11 days or less on average. They also sell for 17 percent more, proving the staging process is a key ingredient to achieving not only the sale of your home, but getting the best price.

Here are seven expert tips for getting your home ready:

Tour your home: Pay attention where your focus is drawn while walking through your space. Highlight those assets – windows, tall ceilings or a gracious fireplace.

2000 Brazos Court | Vaquero | Westlake

Neutral paint color: You don’t want potential buyers to be distracted by bold design elements or wall colors. Neutral colors make a room look light and bright.

8823 Briarwood Lane | Buffview | Dallas

Remove personal items: Pack away anything personal like photos or religious symbols. Consider renting a pod or off-site storage. Clutter makes a room look small. Open spaces provide room for a new vision.

6838 Velasco Avenue | Lakewood | Dallas

Spruce up your curb appeal: Trim the lawn, weed and prune. Your outdoor space is the first thing your potential buyers see, so it’s imperative to make the perfect first impression.

5131 Shadywood Lane | Bluffview | Dallas

Streamline your furniture: Make sure not to confine traffic flow when staging your furniture. You want to encourage the buyer’s imagination by removing extraneous pieces that don’t support the overall design. 

6208 Indian Creek Drive | Westover Hills | Fort Worth

Do a thorough cleaning and neutralize odors: Clean carpets and sparkling windows are a must. And ask your real estate professional or a friend to perform a “nose check,” because you probably have become accustomed to any smells of your home.

3710 Armstrong Avenue | Highland Park

Don’t overlook repairs: Make sure doors don’t stick, fixtures have light bulbs and cabinet hardware is secure. You want potential buyers to recognize that your home has been lovingly cared for.

Professionals at Briggs Freeman Sotheby’s International Realty can advise on how to present a home for maximum impact.


Briggs Freeman Sotheby’s International Realty is a luxury brokerage headquartered in North Texas. Its award-winning agents, serving clients from offices in Dallas, Fort Worth, Southlake, Lakewood, Uptown, The North and The Ballpark, achieved a record-breaking sales volume of $3.2 billion in 2016. Independently owned and operated by president and CEO Robbie Briggs, the firm specializes in the purchase and sale of significant properties, from historic and contemporary to waterfront, ranch and land. The company’s deep-rooted connections, superior marketing resources and global strategies, as part of the $95 billion Sotheby’s International Realty network, bring the extraordinary to every client.

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