Tribute: Susan Medina | Fort Worth Stock Show & Rodeo

Photo by Glen Wood / Fort Worth Stock Show & Rodeo

Susan Medina is a Southern woman and, like many magnolias, she’s tough as nails when it comes to telling the absolute truth to clients who need to hear it. Medina, president and founder of SKM Communication Strategies, doesn’t believe in dancing around a subject. “I never tell clients what I think they’d want to hear,” she says. “I am honest and candid. I want to know I’ve brought value to them.”

Medina, with more than 25 years of strategic-communications experience, has a long list of prestigious clients who have invested in what she really thinks. The services she and her associates provide are many: media relations, stakeholder relations, governmental affairs advocacy, crisis communications, community relations, strategic philanthropy analysis and even lifestyle and business-etiquette advising. “I love helping clients navigate in ways they’ve never considered before,” Medina says. Developing strategies with clients’ best interests in mind is paramount.

Susan Medina Photo Credit Jon P. Uzzel

Susan Medina at the Fort Worth Stock Show & Rodeo / Photo by John P. Uzzel

Medina has a B.B.A. in business management with a marketing concentration from the University of Texas at San Antonio and studied public relations at New York University. A hard-charger for many years, she moved out of an office-setting after 15 years to work out of her house, using consultants rather than staff. The mover and shaker who brought about that change was all of 5 years old: her daughter. The change, Medina says, enables her to concentrate on her clients’ needs rather than on administrative duties related to a larger office. Plus, she gets to invest in her husband Victor and in the life of her daughter.

Medina was an early member of Women Steering Business (WSB), a group of business leaders who purchase livestock shown by young women who use the sales’ proceeds to advance their education and vocational opportunities. Founded in 2013, WSB reports that it has already contributed more than $920,000 to the Fort Worth Stock Show’s Junior Sale of Champions. (That’s before this year’s event on Saturday, February 3.) Medina is passionate about helping young women realize their potential. “In today’s environment, more and more, we have to be mentors and help them be more confident. I have a 5-year-old, and I want her to grow up being self-assured, knowing she’s worthy and can do whatever she wants to do with her life. I want the same for these girls,” Medina says.

Lillie Skiles, 14, knows firsthand the value of WSB support. The organization bought her steer for $50,000 five years ago. “It’s an honor to be around successful businesswomen,” she says. “They have made it easier for me to go to college. I want to be successful like them.”

Carley Moore, an inaugural member of WSB, believes “the skills the girls learn and the opportunities presented to them will carry them forward to become successful women themselves.”

Medina says WSB has a membership of strong women who put their arms around the next generation’s shoulders, telling the girls, “Be confident, forget the status quo and strive for more than you can imagine.”

Post sponsored by Carley J. Moore of Briggs Freeman Sotheby’s International Realty.

Read the full 2018 Rodeo insert by Briggs Freeman Sotheby’s International Realty. 


Briggs Freeman Sotheby’s International Realty is a luxury brokerage headquartered in North Texas. Its award-winning agents, serving clients from offices in Dallas, Fort Worth, Southlake, Lakewood, Uptown, The North and The Ballpark, achieved a record-breaking sales volume of $3.2 billion in 2016. Independently owned and operated by president and CEO Robbie Briggs, the firm specializes in the purchase and sale of significant properties, from historic and contemporary to waterfront, ranch and land. The company’s deep-rooted connections, superior marketing resources and global strategies, as part of the $95 billion Sotheby’s International Realty network, bring the extraordinary to every client.


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