From My Perspective

That Boom You Hear

robbie briggs, briggs freeman, wall street journal

“Dallas And Austin Lead The Surging South.”

That’s the unforgettable headline of Forbes’ latest ‘Best Cities For Jobs’ report, its annual ranking of more than 70 of America’s largest metropolitan areas.

For the second consecutive year, Dallas is at the top of the list, driven in considerable part by our area’s astounding growth in jobs since 2006: almost 26 percent. What’s more, says Forbes, “Dallas has logged double-digit percentage job growth since 2012 in almost every major economic sector we measured, from information to construction, energy, finance, and professional and business services.”

It is worth noting that Forbes includes Plano and Irving in its definition of Dallas. The key to the whole area’s success, it says, is that “it’s a great value proposition, with affordable housing, a favorable regulatory climate, low taxes and an increasing array of cultural amenities beyond the Dallas Cowboys.”

Our brokerage opened in Dallas in 1960, when the population was less than 700,000. It’s almost double that now — and in 2017 it went up by another 2.02 percent, the highest of the 10 largest areas on the Forbes list. The number of jobs went up even higher: a solid 2.8 percent.

Austin is second in the ranking. Its jobs are up, too — the biggest jump being in professional and business services. Following Texas’ capital city are Nashville, San Jose (Silicon Valley), Charlotte and Orlando.

The clear standout, though, is Dallas. Says Forbes: “Perhaps nothing proves this more than the large number of companies that have either moved whole hog to the Big D or sited significant operations there in recent years, including the likes of Toyota’s North American headquarters and Jacobs Engineering, both from Southern California, as well as Jamba Juice, Pei Wei and JetSuite. Many more have announced major expansions there, including Boeing, OKI Data and Louis Vuitton.”

This is all good news for North Texas, which continues to show consistent growth in many categories. “Simply put,” Forbes says, “this Energizer bunny just doesn’t stop.”

Big D is booming, all right — in more ways than one.


ROBBIE BRIGGS, President and CEO

As seen in the Wall Street Journal’s Mansion section. 

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