Beauty

Making Your Home Market-Ready: The five musts that could bring the most money

3508 Crescent Avenue in Highland Park · PhotosBriggs Freeman Sotheby’s International Realty

In this competitive real estate market, there are mistakes to be made — but an expert agent can help you avoid them. Just one example? How your home looks — and feels — to potential buyers is of utmost importance, and can bring a sale faster and for more money. Here, five must-dos to get your home ready for the market. Your Briggs Freeman Sotheby’s International Realty agent knows many, many more.

In this competitive real estate market, there are mistakes to be made — but an expert agent can help you avoid them. Just one example? How your home looks — and feels — to potential buyers is of utmost importance, and can bring a sale faster and for more money. Here, five must-dos to get your home ready for the market. Your Briggs Freeman Sotheby’s International Realty agent knows many, many more.

CLEAN, DECLUTTER AND REPAIR. Buyers need to imagine themselves living in the house their way, not yours. Remove all personal items: photos, collections, knickknacks and most art objects. Buyers also want light and bright, so clean windows and shades and let the sun shine in. Today’s buyers are not looking for a project. Consult with your agent about which repairs are needed to make sure your home is in tip-top shape to attract desired buyers.

SET THE STAGE. Surveys have shown that sellers may get three times the money back that they spent on professional staging. When potential buyers tour your home — either online or in person — you have only seconds to hook them, to make them want to see more. A professional stager, working closely with your agent, will help your house appear at its best for that first look.

ELEVATE THE CURB APPEAL. Power-wash your home, including walkways, porches, fences, driveways, decks and all other outside surfaces. Freshen landscaping with seasonal plantings and a new layer of mulch. Add potted flowers and plants to key areas, to draw attention to the front door, a great architectural window or a courtyard. Consider a new coat of paint — in a neutral color — for trim, or perhaps the whole house. All of this will convey an image of a well-maintained residence.

HIRE A PRO HOUSE PHOTOGRAPHER. A full 97 percent of new-home searches start online. Eye-catching photography is the first and most important opportunity you have to engage potential buyers, whether in print or online. Professional house photographers will find your house’s best angles, inside and out. They can light the rooms so they photograph their best, and they can supply brilliant, high-resolution photographs for both print and digital venues.

PRICE IT STRATEGICALLY. Smart sellers know that a strategic price brings more offers. Today’s buyers understand home values: They jump on homes that are well-priced and they tend to pay full price. In this competitive market, they will pass on homes they think aren’t worth what sellers are asking. Pricing is critical in this market, and your Briggs Freeman Sotheby’s International Realty agent is the best source of advice.

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Briggs Freeman Sotheby’s International Realty  is a luxury real estate brokerage founded in 1960 in North Texas. In 2017, its award-winning agents achieved an exceptional total sales volume of $3.05 billion, serving clients from 10 offices across North Texas, including Dallas, Fort Worth, Southlake, Lakewood, Uptown, The North and The Ballpark. Independently owned and operated by president and CEO Robbie Briggs, the brokerage specializes in fine homes, high-rises, ranches, land and commercial properties. The company’s deep-rooted connections, superior marketing resources and global strategies — as part of the $108 billion Sotheby’s International Realty network of 22,000 agents in 72 countries and territories — bring the exceptional to every client. Its briggsfreeman.com website is a cutting-edge portal featuring properties, neighborhoods, schools, virtual tours and more.

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